No.32 Jimmy:
We have to talk.
Avaline it's here.
It's here, it's finally here.
You know, where did the idea come from?
Because I want to get into this whole thing.
How does one get into this?
This is not some celebrity, 'A' on it and you go,
"That's Cameron Diaz's wine." No.
This is a big work This is years.

Cameron:
Yeah. This was two years in the making
with my partner, the cofounder, Katherine Power,
who also has Who What Wear.
And it was one of those things where we were just like,
you know, we love wine so much,
but we were finding that we were kind of not wanting
to have that second glass because we were feeling like,
"Oh, it's not really worth it. I get a headache.
I don't feel so great."
And we started to ask ourselves, "Well, maybe there's a way
to make wine better for us." Yeah.
We thought it was something that you might add to it.
But then when we asked our friend
who's a wine expert,
and we went through the process of making wine,
she informed us that there are 73 'B'
that are allowed to be put into the winemaking process
that, you know I'm not saying that all wines have it.
And not saying that every wine maker uses it.

Jimmy: Sure, sure.

Cameron:
But they're allowed to be used.
And what we realized is that,
when we sourced wines that didn't have
those additives, or were, you know,
were minimally intervened, we felt better.
So, we wanted to drink that wine.
But we realized that where we when we went out
and we went to a grocery store or a wine shop
or to a restaurant,
nobody knew.
Nobody could tell us what was
if the wine was organically made with organic grapes.
Which, for us, is the beginning of it.

Jimmy: Sure.

what those 'A','B' would be

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